Dr. Tamara L. Bailey moved to a new town, knew nobody, but turned her practice into a local success in two years

 
This month, we paid a visit to Dr. Tamara L. Bailey’s two-year-old practice in Weston, Wisconsin. Dr. Bailey discusses the challenges of opening up and marketing a brand new practice, how new technology has aided in her care for patients and her patients’ perceptions of female dentists.

 Why did you move to Wausau, Wisconsin? Where were you practicing before you moved?

I moved to Wausau because my husband (a physician) was recruited for the newly constructed hospital in town. My office is about two miles from the new hospital. The hospital opened about six months after my office opened. They are doing a lot of recruiting to the area and a lot of young professionals are moving to this end of town because of the hospital. I practiced in the Cleveland, Ohio, area before I moved here.

What process did you go through to select your location and start your practice from scratch? Did you consider purchasing an existing practice?

I met with the president of the local dental society before I moved up here and talked with him about practice opportunities in town. He told me that there really weren’t any existing practices currently for sale; they were usually absorbed/purchased by a dental group practice in town. He also told me that there were plenty of patients in town for everyone and they welcomed a new dentist! What a refreshing concept! Many of the more established docs in town had closed their practices to new patients. We moved here at the end of August 2004. I got my kids settled in their new schools the following week. I got a map of the area and spent every day driving up and down the streets in Wausau and surrounding towns. I looked for good visibility and location. If I got lost finding the street, I didn’t think it would be a good location. I also looked in the surrounding neighborhoods for new home construction. I found four locations that fit the bill and called the management companies and went from there.

Continues at this link, plz. read…
http://www.docere.com/Dentaltown/Article.aspx?aid=1406